This Eid, Salman Khan is back with his family entertainer Kisi Ka Bhai Kisi Ki Jaan. The film marks his return to this celebratory venue after 4 long years and his first collaboration with Pooja Hegde, Venkatesh and Jagapathi Babu. Kisi Ka Bhai Kisi Ki Jaan has recently received U/A certification from the Central Board of Film Certification with an approved running time of 2 hours 24 minutes (144 minutes). The Farhad Samji is directorial and will see a worldwide release from Zee Studios.
Kisi Ka Bhai Kisi Ki Jaan will premiere on 4,000 screens
As per the early trends, Kisi Ka Bhai Kisi Ki Jaan will release on around 4000 screens in India. With the running time under control, the movie will get a wide display on the screen. The lack of competition is also a big advantage, as Kisi Ka Bhai Kisi Ki Jaan Hoga is open to viewers on almost every screen in India. The pre-orders for the film started on Monday at 8 pm, and the response so far has been good.
As of Wednesday, at 1:30 pm, Kisi Ki Bhai Kisi Ki Jaan has sold 20,000 tickets across three chains: PVR, INOX and Cinepolis. PVR leads almost front to back—Cinepolis with 10,600 tickets, followed by 4,800 tickets and finally INOX with 4,600 tickets. To put things in perspective, on the comparison front (T-2) 2 days before launch, Thank God sold 8,200 tickets, Samrat Prithviraj, Ram Setu and Raksha Bandhan had 11,000 tickets each, Bhola sold 11,600 tickets, Shamshera with 14,000 tickets, Jug Jug Jio, Tu Jhootha Main Makkar, Laal Singh Chaddha and Vikram Vedha with 20,000 tickets each and finally Bhool Bhulaiyaa 2 with 35,000 tickets. Pathan was a completely different beast with over 2.25 lakh ticket sales, and this number would be out of reach for 99 percent of Hindi releases in the next two years. Except for 2-3 films this year also, Brahmastra trailer numbers can be safe.
Kisi Ki Bhai Kisi Ki Jaan Early Booking on National Chains
Kisi Ki Bhai Kisi Ki Jaan should aim for ultimate success in the neighborhood of 65,000 to 70,000 across all three series, in the same range as Laal Singh Chaddha and Tu Jhootha Main Makkar. With a trailer in this range, the film’s northern opening will be Rs 15 crore, though a lot will depend on the walk-in audience. There is also a possibility of Rs 20 crore if Atta Belts performs better on Day 1, but these are early days, and all eyes will be on the opening day in Tier 2 markets and 3.
Belts on a larger scale. Look at the impact leading up to Eid, and depending on the day of Eid, centers will see a big increase on Saturday and Sunday. The opening weekend target for KBKJ is expect to be around Rs 70 crore, and then it will be content that speaks for itself.
The weekend is expect to witness a massive bang owing to the much-awaited comeback of Salman Khan on the big screen. While an opening of Rs 15 crore in the northern region would be consider a good result, it needs to catch up to the peak box office numbers achieved by Salman Khan over the past decade, even during the pre-Eid period.
Despite this, the film’s weekend business is expect to surpass most Hindi releases post-pandemic, except Shah Rukh Khan’s Pathan, which was in a league of its own.
Salman Khan’s popularity as an actor is expect to be a deciding factor in the film’s success. However, the pandemic has had a significant impact on the box office and shows it remains how the film will perform in the current environment. However, the film’s release over the weekend is expect to be a positive sign for the industry, indicating a possible comeback in the Hindi film industry after a difficult period.